Our Funds | Field-Of-Interest Funds | Columbia Valley Tourism Impact Fund

Outdoor recreation is a huge part of what makes our region special, but funding the development of new recreational assets and maintenance can be challenging for a number of reasons. Resources like trails, parks, viewpoints, and other community-accessible outdoor spaces support both quality of life for residents as well provide an important attraction for visitors. However, in order to build new features, and keep existing resources safe and in good condition, organizations have to rely on substantial volunteer hours and sporadic funding sources.

Columbia Valley Tourism recognized the impact that increased tourism had on local outdoor recreation, and also the opportunity to provide sustainable funding through an endowment fund with the Columbia Valley Community Foundation. By investing in the development, enhancement, and ongoing maintenance of public amenities that enrich outdoor recreation throughout the Columbia Valley, the Fund helps ensure residents and visitors alike can enjoy the region’s natural beauty for generations to come.

In addition, this fund represents a collaborative approach across organizations to build value for people who enjoy the Valley regardless of whether they’re here for a day or a lifetime. Using funding from tourism to maintain, enhance, and develop outdoor experiences for everyone is an innovative approach to addressing the common funding challenges faced by destinations that rely on the economic benefits of outdoor recreation and tourism.

By working with the Columbia Valley Community Foundation to manage the fund, Columbia Valley Tourism helps ensure that the funds are accessible to local organizations as part of the Community Grants program, and also distributed with input from Columbia Valley residents and volunteers on the grant adjudication committee. The first grants will be awarded during the 2026 grant cycle, and donations from the public are accepted at the donation page linked below.

Columbia Valley Tourism (CVT) is the Columbia Valley’s Community Destination Marketing/Management Organization (DMMO). Our purpose is to share the Columbia Valley with the world while supporting the businesses, communities, and people who call it home. Our work is rooted in collaboration, led by industry, powered by a dedicated team, and guided by a volunteer Board of Directors. We support and amplify tourism operators including accommodation, food & beverage, retail, activity providers and community organizations to showcase the full Columbia Valley experience. Through strategic marketing, destination development, and industry support, we work to strengthen the tourism economy and encourage year-round visitation.

The Columbia Valley Foundation is located on the unceded shared territory of the Ktunaxa and Secwe̓pemc people, home to the local communities of ʔakisq̓nuk First Nation, Shuswap Band and the chosen home of the Columbia Valley Métis.

Physical Address: 
651 Highway 93/95, Invermere, BC

Mailing Address: 
P.O. Box 991, Invermere, BC V0A 1K0

E-mail:  info@valleyfoundation.ca
Phone:  250-342-2845

Charitable Number:  88261 8713 RR0001

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